11 Jan Matchroom and SALUC Renew Partnership
Matchroom Multi Sport is excited to announce that SALUC, the blue-chip billiard ball manufacturer from Callenelle, Belgium have renewed their agreement to provide their world-class Aramith balls at all Matchroom’s pool events over the coming three years.
The new three-year agreement continues a long-standing relationship between the two organisations that goes back to the 1990’s.
There are four events scheduled for 2019, including the first year with Matchroom at the helm of the US Open. In what promises to the biggest year yet for pool, Aramith Balls will be seen by more viewers and have a bigger social media reach than ever before.
Commented Yves Bilquin, COO SALUC SA said, “We are so proud to renew this long-standing and successful partnership with Matchroom and to be the Official and Exclusive Ball Supplier to such prestigious events as the World Pool Masters, the World Cup of Pool, the Mosconi Cup, and the US Open!
“The world’s best players must get the ultimate conditions. This can only be achieved with Aramith balls, the choice of the modern players but also of the leisure players thanks to its life-span exceeding several times that of the average polyester and phenolic-like resin balls.”
Emily Frazer, COO of Matchroom Multi Sport said, “We are thrilled to be continuing our long-standing relationship with Aramith across our pool events. We pride ourselves in delivering world-class 9-ball events and by using Aramith balls means we know we have the best equipment.
“As a result of over two decades of this partnership between Matchroom and SALUC, the Duramith TV Pro-Cup balls with their unique 2-half-circle design, have become industry standard and we look forward to many more years working with SALUC across the Matchroom Pool events.”
The calendar starts with the World Pool Masters from 29-31 March in Gibraltar and that is followed by the US Open at the Mandalay Bay – 21- 26 April. The World Cup of Pool follows in June in Asia and November sees the 26th annual Mosconi Cup which again takes place at the Mandalay Bay in Las Vegas.